Transforming the Perspective of Digital Marketing: Andrea Wiwandhana and CLAV Digital
Andrea Wiwandhana, the founder of CLAV Digital, is changing the way digital marketing is perceived. While many see it as just social media content or paid advertising, Andrea takes a more comprehensive approach by focusing on the often overlooked aspect of online reputation.
Andrea’s entrepreneurial spirit was evident from a young age. One memorable moment was when she busked in Taman Suropati to earn extra money. “I love challenges. It was an experience that gave me courage,” she reminisces. This experience instilled in her the bravery to try new things, including starting businesses while in college.
However, the journey was not easy. “Most of the businesses I tried at that time failed. I thought about giving up, but each failure taught me something new,” she says. These challenging experiences taught Andrea the importance of adaptation and perseverance in the face of change.
In 2013, Andrea launched Tablet.co.id, a platform selling mobile phone accessories that garnered 21 million likes on Facebook with daily revenues reaching Rp3 million. Although it eventually lost out to larger marketplaces, Andrea views it as a crucial foundation that strengthened her digital experience.
In 2018, she founded Donafun.id, a social startup that attracted significant investors. “It proves that a simple yet relevant idea can have a significant impact,” she adds.
Based in Jakarta and Bali, CLAV Digital is a different kind of digital agency. With a focus on reputation management, Andrea and her team help clients manage how their names appear online. “Online reputation is more than just sales. It’s about how you are remembered—both as individuals and businesses,” explains Andrea.
CLAV Digital’s reputation management services include burying negative content with a measured distribution strategy of positive content. “People can search for your name on Google anytime—bosses, clients, even potential partners. Make sure what they find is the image you want,” she advises.
In addition, CLAV Digital also offers Google Business Management, SEO, and website development services, making them strategic partners for individuals and businesses looking to build a strong digital presence.
Beyond CLAV Digital, Andrea has built several platforms with a unique mission to meet community needs and preserve local culture. One of them is Ceritahantu.id, a media dedicated to showcasing Indonesian ghost stories. Andrea sees the great potential of Indonesian ghost stories to become intellectual property as large as Pokemon or Marvel.
Other platforms include Propertikini.com, a news portal covering property information, and Jualbisnis.id, a marketplace connecting entrepreneurs looking to sell their businesses with potential buyers, helping both parties reduce risks and discover new opportunities.
Andrea believes that her journey is far from over. “I can’t say that I am successful yet. But I continue to learn and try to help as many people as possible through my work,” she humbly states.
With a commitment to innovation, Andrea and CLAV Digital hope to reach more people and collaborate with various parties to realize their full potential together.
CLAV Digital is a digital marketing agency based in Jakarta and Bali, focusing on reputation management, SEO, Google Business, and web development. They also manage a portfolio of digital assets such as Ceritahantu.id, Jualbisnis.id, and Propertikini.com.
